US brewery drops reference to Maori King
An American boutique brewery has dropped the title Maori King for one of the beers following criticism of the name.
The brewery, Funkwerks of Colorado, says it did not intend to disrespect the Maori people or their culture by calling the beer Maori King and has now changed the name of the beer to Southern Tropic.
Funkwerks’ co-founder Brad Lincoln says the brewery came up with the name because it was using Rakau hops – a new variety of hops unique to New Zealand – in the brewing the beer.
Tainui kaumatua Mamae Takerei has called the name insulting, and said the brewery should have done its research before deciding on it.
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Brewery takes aim at Pakistanis
An Auckland brewery’s marketing campaign fronted by Black Caps star Daryl Tuffey has been labelled “offensive” and “insulting”.
The Moa Brewing Co’s marketing, which is signed off by Tuffey, described it as a “Genuine all-rounder for Moa Beer”. It also details an offer to consumers for one free case of beer for every 10 purchased.
It likens the deal to numerous incidents involving match-fixing scandals featuring the Pakistan cricket team.
But it has been slated by Dunedin-based former Pakistan cricket international, Kahlid ‘Billy’ Ibadulla.
“I think the whole campaign is in a very bad taste. It does not reflect well on New Zealand,” Ibadulla says.
“It is quite insulting and quite offensive. That’s my view.”
He said of Tuffey’s involvement: “It is disappointing, especially coming from a former test player. It will not reflect very well on New Zealand Cricket.”
Tuffey and the Moa Brewing Co both stood by the campaign, saying it was based on proven facts.
“We are not out to offend anyone,” says Tuffey, who has been employed by the brewery for the past two months.
Moa Brewing Co marketing manager Sunil Unka added the brewery did not set out to “offend anyone”.
He says that it had been “successful in drumming up new business for us”.
The Moa Brewery Co has its brewery in Blenheim and head office in Auckland.